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EICMA: The Premier Motorcycle Trade Show

EICMA has long been considered the top motorcycle trade show in the industry. Every year, manufacturers of bikes, gear, accessories, and equipment gather in Italy to showcase their latest innovations. In recent years, EICMA has consistently delivered impressive displays.

Every major player in the world of motorcycles ensures they have a presence at EICMA. However, in 2021, BMW Motorrad made a surprising announcement that they would no longer participate in any motorcycle trade shows. This decision was made during the height of the Covid-19 pandemic, a time that now feels like a distant memory.

But now, it appears that BMW Motorrad is ready to make a comeback.

Recently, BMW Motorrad confirmed their return to EICMA this year. The announcement was made by the company's CEO, Markus Flasch, who expressed excitement about rejoining the show. "I am thrilled to announce BMW Motorrad's presence at EICMA. I look forward to experiencing this fantastic event firsthand and sharing our passion with the entire community, motorcycle enthusiasts, and our brand's fans."

It seems that BMW has been feeling a bit of FOMO over the past few years and couldn't miss out on EICMA any longer. Perhaps the German manufacturer has a big surprise in store for the prestigious event?

Regardless, it's great news that one of the leading motorcycle manufacturers will be returning to EICMA. The next EICMA event is scheduled for November 5 to 10, 2024, at the Fiera Milano Rho fairgrounds. If you plan on attending this major motorcycle trade show, it's advisable to start booking your flights and accommodations early, as Milan gets very busy during EICMA season.